There is no doubt that images are powerful tools that evoke emotion. They can invoke a happy or sad feeling and can take it a step further by appealing to a feeling of trust, of authenticity, of luxury and elegance.

The same goes for the images that you use on your soci...

Social media continues to increase in popularity as a marketing tool thanks to its reach, accessibility and cost effective advertising rates. This is a trend that is not going to change anytime soon – according to reports by Fuseware and World Wide Worx, social media i...